Artificial Intelligence (AI) is transforming society as algorithms increasingly impact access to jobs and insurance, justice, medical treatments, as well as our daily interactions with friends and family. As these technologies improve, we are starting to see unintended social consequences: algorithms that promote everything from racial bias in healthcare to the misinformation eroding faith in democracies. To ensure the creation of ethical Artificial Intelligence that supports core human values, the German philanthropic foundation, Stiftung Mercator, has awarded a €3.8M grant to a collaboration between the University of Bonn and Cambridge University. Led by Professor Markus Gabriel from the Institute for Philosophy at Bonn and Dr Stephen Cave from the Leverhulme Centre for the Future of Intelligence at Cambridge, the project, 'Desirable Digitalisation: Rethinking AI for Just and Sustainable Futures', places ethical principles at the heart of AI development. The new research project comes as the European Commission negotiates its Artificial Intelligence Act, which has ambitions to ensure AI becomes more'trustworthy' and'human-centric'.